Novel Concept Store

In the heart of Berlin Prenzlauer Berg the NOVeL concept store sets a mark with its pink letter lightbox logo. Tourists turn into visitors, who turn into customers, who then turn into friends. Friends of NOVeL believe in the concept of living a sustainable lifestyle and Anne-Kristin demonstrates with a careful eye, strong intuition and almost two decades of experience in all things fashion and design, that beautiful products and clothes can also be produced in fair conditions, locally and by hand. This is meant by the word slow when talking fashion retail. And a beautiful slow lifestyle is demonstrated at NOVeL every day.